We are publisihng here the Equality in Tourism Press Release:
The shortlist for the first Gender Equality Champion of the Year Award in the tourism and hospitality sector has been announced
Equality in Tourism (EiT), a non-profit organisation promoting gender equality in tourist destinations, has launched the first Gender Equality Champion of the Year Award. With over 40 applicants from across the globe, four businesses have been shortlisted, spanning three continents.
ETUR - Ecuador
This travel operator is focusing on travel for women within Ecuador, offering trips that are tailored specifically for women, while breaking down traditional taboos of women’s involvement in areas such as the beer industry.
Madhya Pradesh Tourism Board - India
The Tourism Board are aiming to train women in the state to become tour operators, guides, and drivers. The goal is not only to provide more women with an income in the industry, but also encourage female visitors to travel in the area and feel safe.
AdventureWomen - USA
This is a U.S based tourism operator that is designed for women who are hoping to travel internationally, set up and run by an all-woman team.
Travel Excellence - Costa Rica
Travel Excellence were the first company in Costa Rica to be certified in Gender Equality, being a medium-sized company with national capital and from the tourism sector, they are trying to advance at a faster pace on the issue of equality than others in the sectors.
Equality in Tourism (EiT) is a non-profit organisation working to promote gender equality in tourist destinations around the world. The organisation works across different sectors of the tourism and hospitality industry, bringing together people with a shared vision to tackle inequality. The team promotes information-sharing, networking and research, as well as the development of pilot projects that can be replicated or adapted across the tourism industry.
In 2021, EiT won the ToDo Award for Human Rights in Tourism at ITB. This initiated the idea of creating a new award, aimed at promoting gender equality in tourism by rewarding leaders in the field, in celebrating their excellence and identifying best practices to drive improvement.
The concept of the award derived from the 2018 publication Gender Equality and Tourism: Beyond Empowerment. The book focused on women’s involvement in tourism, highlighting common experiences and the possibilities for meaningful change. The stories from the women interviewed highlighted that tourism can improve gender equality, but that empowerment comes from a collective responsibility and shared vision. The award therefore shines a light on organisations that are leading the way and inspiring others to follow.
With support from ITB, applications for the award launched in December 2022. With over 40 applicatants from across the globe, a shortlist of five organisations from three continents have been selected for their dedication to improving gender equality in tourism.
Equality in Tourism is encouraging those attending the convention to join their 45-minute ceremony to celebrate the occasion.
Find out more information on the shortlist.
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